Arabian hospitality & modern beverage culture
To understand the UAE’s beverage culture, start with hospitality — one of the most deeply held values in the Arab world.
The heart of it: the majlis
The word majlis means a place of sitting — a gathering space where people meet to talk, welcome guests, resolve matters and share time together. It is both a physical room and a social institution, and it has shaped Arab social life for generations.
Generosity as a way of life
In Arab culture, hospitality (karam) is not a courtesy but a value. Welcoming a guest, offering the best you have and ensuring no one leaves wanting are deeply ingrained traditions. The ritual of offering a drink — Arabic coffee with dates, tea, something cool on a hot day — is one of the clearest expressions of that welcome.
Hospitality without alcohol
Because many in the region do not drink alcohol, this culture of welcome has always centred on non-alcoholic offerings. Far from being a limitation, it has produced a rich tradition of drinks made to be shared by everyone, on every occasion.
The modern continuation
Today, that tradition is evolving. As guests expect more, the UAE’s beverage culture has grown to include premium, crafted non-alcoholic options that can stand at the centre of the table. This is the space Majlis was created for: a craft Arabian ale, named for the gathering place itself, made to carry the spirit of hospitality into a modern, premium and entirely alcohol-free form.
What is a majlis?+
A majlis is a gathering place in Arab culture — a room or setting where guests are welcomed, conversation flows and hospitality is extended. It is central to social and family life across the Arab world.
How does hospitality shape beverages in the UAE?+
Offering a drink is a core gesture of welcome. As many people prefer not to drink alcohol, premium non-alcoholic beverages have become an important part of modern UAE hospitality.
Carry the spirit of the majlis
Discover a craft Arabian ale made to honour the tradition of welcome.